READING THEORIES AND READING COMPREHENSION

In this article several reading theories in their relations to reading comprehension teachers and lecturers of English need to know are reviewed. At the theory level, three other Models of Reading, namely Bottom-Up, Top-Down, and Interactive are previously discussed to the Schema Theory. In reviewing the reading comprehension, the history of reading instruction, types and purposes of reading, and cognitive reading skills are discussed. Finally, it reviews six variables involved in the comprehension of English texts.

Intensidade e Adoção da Inovação no Mercado da Base da Pirâmide: um estudo com produtos eletrodomésticos

The paper analyzes the innovation intensity and adoption characteristics at the base of the pyramid market. The innovation intensity is configured as radical and incremental, while the innovation adoption is configured as early and tardy. As an empirical approach it was conducted a study type survey . Data analysis is based on non-parametric statistics. The results indicate that the base of the pyramid consumers is characterized by adopting incremental innovations tardily, as pointed out by the literature. Furthermore, it was also observed that women have greater decision-making power in the families of this segment.

Brazilianness: a Look at the Multiple Faces of the Brazilian National Identity

Over the past few years, Brazil has been gaining visibility internationally due to its increasing role in the global context. This leads to the interest, from society and academics, to better acknowledge the elements that characterize Brazilian culture. Therefore, the objective of this research is to understand the representations of Brazil's image and the diverse meanings of the Brazilianness concept though different views. Although the discussion about Brazilianness is not new, there are many interpretations about the characteristics that comprise national identity and culture, as well as those that make it unique. This research articulates the theoretical discussion about the theme, exploring what has already been presented by other authors on diverse fields as anthropology, sociology, social sciences, management and other areas. As such, the study was developed as an essay and gathers several visions on the theme, which is its main contribution. This study allows future studies with the use of the Brazilianness concept to managers and academics.

Control and analytical assessment of interaction between customers and participants of public procurement

The preconditions of interaction between customers and participants of public procurement for new organizational forms of electronic trading have been defined in the paper, the notion of the customer has been analyzed and its characteristics have been identified according to the applicable law for the purposes of controllable transactions using public funds during procurement.

HELMINTOS EM TADARIDA BRASILIENSIS (CHIROPTERA: MOLOSSIDAE) DO SUL DO BRASIL

O objetivo do estudo foi identificar os helmintos de Tadarida brasiliensis no sul do Brasil. O trabalho foi realizado no Estado do Rio Grande do Sul, Brasil, entre os anos de 2010 e 2011. Foram capturados 160 T. brasiliensis de uma colônia na zona rural do município do Capão do Leão e 20 de uma colônia na zona urbana do munícipio de Pelotas para análise de helmintos. Os hospedeiros da área rural estavam parasitados por Ochoterenatrema labda (Trematoda) (71,8%), Limatulum oklahomense (Trematoda) (22,5%), Urotrema scabridum (Trematoda) (11,25%), Vampirolepis decipiens (Cestoda) (40,6%) e Molinostrongylus delicatus (Nematoda) (59,37%). Os hospedeiros da área urbana estavam parasitados por O. labda (55%), L. oklahomense (35%), V. decipiens (60%) e M. delicatus (15%). Este é o primeiro relato de ocorrência desses helmintos parasitando T. brasiliensis no Brasil e o primeiro registro de ocorrência de O. labda, L. oklahomense e M. delicatus no Brasil, ampliando a área de distribuição geográfica destas espécies.

DIAGNÓSTICO DE LA INFECCIÓN EXPERIMENTAL POR ECHINOSTOMA PARAENSEI LIE Y BASCH, 1967 (TREMATODA, ECHINOSTOMATIDAE)

El diagnóstico de la infección por tremátodos se basa esencialmente en la observación microscópica de los huevos de parásitos en las heces, a través de técnicas cualitativas y cuantitativas. En este estudio, se investigó la eficacia y la sensibilidad de las técnicas de Kato- Katz y Hoffman que se utilizan para diagnosticar Echinostoma paraensei en hámsters infectados y no infectados en condiciones experimentales. El método de Hoffman mostró mayor sensibilidad y eficacia en comparación con el método de Kato-Katz para el diagnóstico de E. paraensei.

LACTANCIA MATERNA Y SU CONTRIBUCIÓN AL ADECUADO DESARROLLO DEL SISTEMA ESTOMATOGNÁTICO Y SUS FUNCIONES

CONFERENCIA MARIA PAZ MOYA

Uso de Nanopartículas de plata en el control de microorganismpatógenos presentes en alimentos

APPLICATION OF GIS TECHNOLOGIES IN HISTORICAL ANALYSIS OF RIVER SYSTEMS ON AN EXAMPLE BELGOROD REGION

Historical and cartographic analysis with the use of GIS technologies showed that in the basin of Pena river (the basin of Dnepr) in the late nineteenth century the decline of the river network was 27%, and by the end of the XX century – 29% in comparison with the end of the XVIII century In the basin of the Black Kalitva (Don river basin), these values amounted to 67% and 75% respectively. The maximum degradation marks of the river network in the basin of the Black Kalitva were traced for the period from the 1 780s through the 1880s. In both observed basins the rivers of 3– 5 orders were exposed by the maximal degradation as a result of destroying from the mid-nineteenth century a considerable part of the ravine forests in their source areas (west of the region) and practically complete agricultural development of natural steppes in the east of the territory

GRAVITY ANOMALIES OF THE MOON

The source of gravity anomalies of the Moon are large mascons with a high mass concentration at a depth of volcanic plains and lunar Maria. New data on the gravitational field of the Moon were obtained from two Grail spacecrafts. The article presents the data of physical and mechanical properties of the surface soil layer of the lunar Maria and gives an assessment of the chemical composition of the soil. There have been calculated heterogeneity parameters of the surface macro-relief of the lunar Maria: albedo, soil density, average grain diameter of the particles forming the surface layer and the volume fraction occupied by particles. It can be assumed that mascons include rich KREEP rocks with a high content of thorium and iron oxide. Formation of mascons is connected with intensive development of basaltic volcanism on the Moon in the early periods of its existence.